Rich in history, Chanel is undoubtedly the brand that leaves such a coveted aspiration for Filipino women everywhere. Founded by much loved, often controversial Coco Chanel in 1909, it has led the way for feminine power and timeless luxury since then. Coco is known to have create the modern movement in fashion. In simplicity, she turns each woman into a keynote of elegance. It is a philosophy: "Chanel is above all a style. Fashion passes, style remains."