Louis Vuitton is the New Affordable Luxury

Louis Vuitton is the New Affordable Luxury

Posted on August 08 2018

by Gretzel Lantican 

 

When it comes to designer bags, women speak the same language: functionality, style, and affordability. In this world full of expensive things, by far the most affordable luxury known today is Louis Vuitton. Fashion can explain why this luxury brand has a reasonable rate.

A Taste of History

In 1837, Louis Vuitton Malletier went to Paris. After his 17 years in the city, he built his first store, named after him. Then in 1859, he moved to the northwest of the city, Asnieres-sur-Seine to turn round-top trunks into stackable and canvas luggages. These designs are known today as the brand’s signature travel essential.

In the ‘60s, he made another fashion statement in the form of Speedy, the staple accessory of actresses like Audrey Hepburn. The star’s sophistication and elegance led to the creation of Speedy 30, 35, and 40.

After 20 years, Louis Vuitton produced the monogram canvas in multiple prints of LV and geometric patterns. Later on, the brand’s quality craftsmanship evolved to a wide collection of monogram canvas and epi leather handbags with classic, printed LV logos.


Affordable Brand

Louis Vuitton, one of the world’s most desired brands, offers affordable purses that made the brand successful. Its reasonable prices are actually a good marketing strategy.

Knowing it’s the most affordable label in the sea full of designer bags, women rightly think they’re getting a good deal out of it.

On top of that, LV’s collaborations with some of the biggest names in the fashion industry like Vivienne Westwood, Stephen Sprouse, and Helmut Lang, as well as well-known celebrities like Kanye West, Angelina Jolie, and Pharrell Williams make it more appealing in the eyes of consumers.


Established Luxury

High fashion is the name of the game, and Louis Vuitton has been fair and square, especially to its buyers. One of the most recognized designer brands in the world is an affordable luxury meant for a lifetime investment. It gives a reasonable rate of classic and contemporary styles in the forms of epi leather and monogram canvas. As consumers call it, “LV is the so-called holy grail of all things luxury, from apparel to bags to shoes”.