Fashion History: The Italian Heritage of Furla

Fashion History: The Italian Heritage of Furla

Posted on August 28 2018

by Gretzel Lantican

“We are a joyful and contemporary Italian brand,” Furla announces with pride.

Furla is among the world’s top luxury brands, and its success is still peculiar over the years, for it stands by the mantra, “Let the brand speak for itself”.

The beginning

Post-war, Furla was established in the beautiful city of Bologna, Italy and it began catering fashion accessories to women. The designer label of leather goods had it first boutique in the heart of the city, Ugo Bassi.

Today, Furla has 319 branches from Asia to the United States. Some of its flagship stores are located in Beijing, Hong Kong, London, and Rome.

The brand’s first collection debuted in the ‘80s, and it was recognized for its daring line of leather handbags combined with nylon and rubber materials. Furla has a deep appreciation for the cultural artistry of the town, so Italian aesthetics were also dominant during that era.

Signature Style

Furla’s craftsmanship evolves yearly to achieve perfection and guarantee the highest quality of a designer bag, but its minimalist and subtle style remain constant.

Chief Executive Alberto Camerlengo is the man responsible for bringing new strategies and designs to the market. Skilled artisans play a vital role in the field as well, for they handcraft the Furla purses.

The designer label also has outstanding creativity. To keep up with the latest trends, it pioneered Furla Art Award in 2000 and The Furla Foundation in 2008. The foundation advocates development and creative channels to support Italy’s cultural initiatives as well as young and aspiring artists.  

Furla has been in the industry for over 50 years, and now it has maintained bizarre yet strong reputation in the industry. Being in a competitive market, Furla has proven its worth, and of course, its own styleaesthetically influential with a hint of Italian culture.